is a Promotional Product?
Use Promotional Products?
to use Promotional Products to their Fullest Capability
is a promotional Product?
promotional product is any item you can have imprinted with your
companies' logo or message. Here are some examples of typical
(Hats, Shirts etc.)
use Promotional Products?
are many ways and reasons to use promotional products - Here are a
a Sales Aid
Products are Highly Targeted - Less Waste!
media (Radio, Television, Trade Journals etc.) there is very
little waste with promotional product advertising. Promotional
products are highly targeted give you more bang for your buck than
you go to a tradeshow, it costs you roughly $75 per contact made.
go to a tradeshow because the average cost of a personal sales
visit is over $200.
show people remember 20% of what you tell them, and the next day
they remember 10%, 2 days later its 5%, and after three days
they've virtually forgotten you.
can tell us the three things you would like your prospects to
remember about your company, we can come up with a promotional
product that will reinforce your message greatly enhance your
prospects memory of your company.
5% increase in cost per person, we can at least double the
retention - that's bang for the buck.
can't control when your prospect is going to need what you have to
sell. If you give them a brochure, it will get filed (probably in
the circular file).
give someone a properly chosen specialty item, it sits quietly (on
the desk, in the car, at home) until the need for your product
comes up - when the need comes up, your name comes up!
are two ways to create memory, Association and Repetition. A
properly chosen promotional product does both. If we can choose an
item that will cause your customer to associate it with your
message, and keep the item in front of them (make it useful),
you'll have successfully imprinted your message in the mind of
your prospect using both Association and Repetition.
An Employee Motivation / Retention Tool
creates employee loyalty and motivation? Studies show that
employees are loyal to a company based on the degree that they
identify themselves with that company. If you asked your employees
to list 10 things about themselves, where would, "I work for……"
fall in their list? The higher up on their list you can get them
to say, " I work for……" à the more they identify themselves with
your company and the greater their level of loyalty and
issue really is increasing employee identification with your
company. Promotional products are a perfect medium for
Great Employee Joe wakes up in the morning, he should have his
coffee in a company mug, pack his elegantly imprinted company
briefcase, grab his company umbrella, and get in the car. He'll
grab a CD out of his company CD holder and be off to work. Once at
work he'll be surrounded by company awards - with the company logo
and his name associated together, a company mousepad with his
picture in it…Get the picture?
your employees with promotional products will help increase their
identification with, loyalty to, and performance for your company.
to use Promotional Products to their fullest potential.
you give someone something for free, you are creating goodwill.
When you give a prospect or employee a promotional product - at
bare minimum, you're creating goodwill. If you choose the item and
copy carefully, you can create goodwill and get them to remember
your message. So how do you choose the item properly? Here are
some elements that all successful promotional product giveaways
have in common:
What do you want to accomplish? What are you trying to get your
customers/employees/ prospects to remember?
Who is your audience? Customers, prospects, employees?
Predominately Male or Female? Is there a certain age range? What
kind of work do they do? What do the do for fun? The more we know
about your audience, the better job we can do at selecting an item
that will appeal to them and stick around.
Is this promotional product part of a larger campaign with a
theme? Is there a theme you think would help get your message
& COPY TO SUPPORT THEME:
The next step is writing copy and creating graphics to reinforce
your theme and message to your target audience. (We can do that
TO REINFORCE THE MESSAGE:
Now we need to select a product that will:
· Appeal to your
· Create memory of your message either by
Association, Repetition, or both.
Packaging can be used to reinforce your message and help create
memory of your product.
How will the items be distributed? Through the mail? At a
tradeshow? On sales calls? At a company party? The distribution
method influences the type of item chosen.
Measuring the results of a promotional product giveaway can be
difficult, but should be attempted.